Dan Sleep
Development Representative Supervisor
Bureau of Development and Information
Division of Marketing and Development
Florida Department of Agriculture and Consumer Services
Dan has served the Florida Department of Agriculture and Consumer Services for over 15 years as a regulatory specialist, consultant, senior analyst and supervisor. His primary mission has focused on developing operating systems, enhancing program efficiencies, monitoring and measuring project impacts, and enhancing overall capabilities of governmental functions.
As a manager in the Division of Marketing and Development, he continues to incorporate his 10 years of private retail sales and management expertise with developing and measuring retail marketing campaigns conducted on behalf of Florida agricultural producers. In 2009, these campaigns involved over 40 chains globally and included in excess of 10,000 stores for the sixth year. Retail partners are distributed across the United States, Canada, United Kingdom, Caribbean, South Korea and Central America and produce an estimated $125 million in cash receipts sales boost for Florida farmers annually, over 4,000 new Florida jobs and millions in indirect tax revenues.
Currently, his duties include supervisory responsibility for 16 professionals in the Direct Support Services Section, promotion of Florida agricultural products and sales, international operations, global research and intelligence, event and operations analysis, return on investment impacts as well as consumer trends and purchasing habits. Dan has conducted research and international sales missions throughout North, South and Central America, Asia, Europe, India and Africa. He has a bachelor’s degree in political science in public administration from Western Michigan University.
