Fresh From Florida
Florida Agricultural Promotional Campaign (FAPC)
Mission and Overview
The Florida Agricultural Promotional Campaign (FAPC) is an identification and promotional program designed to boost the image and increase sales of Florida agriculture by helping consumers easily identify Florida-grown and -produced agricultural products. The multimedia campaign also helps increase public awareness of the importance of Florida agriculture, which has an overall economic impact estimated at $97 billion annually.The FAPC provides an opportunity for Florida's agricultural industry to benefit from a multi-tiered advertising campaign coordinated by the Florida Department of Agriculture and Consumer Services. Those participating in the program are authorized to use a variety of distinctive logos on their promotional materials so that consumers and buyers can easily identify Florida agricultural products.
Many retail stores are also using point-of-purchase materials which feature the logo. In addition, radio, television, print and billboard advertising is utilized to promote Florida agriculture and to create a positive image of the Florida farmer.
The promotional campaign was authorized by the Florida Legislature in 1990. The Florida Department of Agriculture and Consumer Services was designated to implement the program, following guidelines established by an advisory council. The council is composed of producers, shippers, packers, retailers, commodity association representatives and a consumer and Department representative.
Benefits of Membership
As a participant you will benefit from this multi-media advertising campaign. By placing FAPC logos on your products and packaging, consumers can easily identify and purchase Florida-grown products. Advertising products with the Fresh from Florida and From Florida logos increases consumer awareness of the availability and freshness of Florida products and increases your sales.As a member, you will:
-- Receive artwork of Fresh from Florida logos to use on products, packaging and promotional items.
-- Tie-in to supermarket commodity promotions when retailers promote Florida agricultural products in newspaper and home circular advertisements.
-- Have the opportunity to receive industry trade show assistance at a reduced cost.
-- Receive "Fresh from Florida," the FAPC promotional magazine and directory. These publications serve as communication tools for industry buyers and are distributed by mail and at industry trade shows.
-- Receive commodity-specific and generic promotional point-of-purchase material.
-- Receive a 30 x 40-inch aluminum sign customized with your business
name.
(Benefit available to paid members only)
-- Receive the monthly Florida Agri-Journal.
Download the FAPC Application/Registration Form (PDF)
